Constant sharing of knowledge and results is the first thing to choose lawyer

It is the famous saying “who is not seen is not remembered”. You may be very good at what you do, but if you keep all the knowledge you have gained for yourself and do not know how to disseminate your results to the right audience, you will be far from building a strong habit of building your competitive edge in advocacy.

Here you differentiate yourself as a specialist in particular branch of law or niche market. If you want to stand out in your field just like the James p. Lyle professional lawyer, your prospective clients need to know what makes their work different from others. Let briefly understand the points.

What should you do?

For this there are several tools and paths that you can adopt to differentiate you as well as contribute to building your authority in advocacy from the intelligent use of social networks and blogs to the creation of diverse contents with results obtained by the office itself. But remember to be original! Understand that the competitive differential in advocacy is noticed in the smallest details. The client prefers a lawyer who speaks with ownership of a legal content of his own, than the colleague who lives sharing web page posts on the internet.

Technology in the management of advocacy

There are still thousands of fellow lawyers adept in the world of paper and excel spreadsheets. Even many professionals have already achieved great results and built a successful career before the digital age.

But just as social relationships have transformed into the current virtual world, advocacy has also evolved. And those who seek to be recognized for their competitive edge in advocacy need to get out of the traditional and arm in arm with technology in running their business. Anyone who resists this, unfortunately, sooner or later, will end his career in the dreaded “common grave.”

Must understand the trend

But understand that implementing technological tools in the management of advocacy, as a business, will give you greater control and security for your craft, as well as allow better time organization and optimize the application of the two previous pillars – quality in communication with your customers and the sharing of knowledge and results.

Be frequent in your feedbacks

Do not wait for the customer to look for you. Keep transparency about everything that happens in that case or process. And whenever possible, in terms of communication, apply the do-it-yourself rule. The client likes to talk and be heard by the same professional who has gained his trust in the beginning of the contractual relationship. This keeps the doors open for customer loyalty and future customer service.

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